Sujet

Advertisement for Bovril, 1898. Creator: Unknown.

Légende

Advertisement for Bovril, 1898. 'PLAUSIBLE, but POOR IMITATIONS. AVOID THEM. THERE IS ONLY ONE BOVRIL and it has stood the test of years. A LITTLE CALCULATION shows that the present rate of sales is sufficient to supply annually over 150,465,600 Cups, How's that for popularity?'. 'Johnston's Fluid Beef', later called Bovril, was originally created by John Lawson Johnston to feed troops. The first part of the product's name comes from Latin bovinus, meaning "pertaining to an ox". Johnston took the -vril suffix from Edward Bulwer-Lytton's then-popular novel, The Coming Race (1871), the plot of which revolves around a superior race of people, the Vril-ya, who derive their powers from an electromagnetic substance named "Vril". Therefore, Bovril indicates great strength obtained from an ox. From "Illustrated London News", 1898.

Crédit

Photo12/Heritage Images/The Print Collector

Notre référence

HRM26A15_057

Model release

NA

Property release

NA

Licence

Droits gérés

Format disponible

33.2Mo (1.1Mo) / 34.3cm x 24.3cm / 4055 x 2865 (300dpi)

Mots clés

food drink arts science art British design advertisement advertising century advert Britain nutrition newspapers press print B&W supplement ad engraved engraving dietary supplement 19th century graphic design black & white black and white B W nineteenth century small ads The Print Collector Bovril Illustrated London News wood engraving ILN meat extract newspaper wood engraving Unknown beef extract 19th-century The Illustrated London News small ad