Sujet

Advertisement for Elliman's Embrocation, 1890. Creator: William Stanfield Sturgess.

Légende

Advertisement for Elliman's Embrocation, 1890. 'By aid of Elliman, He wins the Hunt Cup'. The embrocation made by Elliman, Sons & Co. was first sold in 1847, as a rub for animals. By 1850 it was being sold for use by humans, as an aid for aching muscles and joints. James Elliman Senior claimed that his success was down to two things - firstly, the quality of the product, and secondly to his policy of spending half of his profits on advertising, an unusual move at the time. The slogan was 'An Excellent Good Thing', and Elliman & Co. is credited with being the first company to use a cartoon strip in its advertising. James Elliman Senior made both his sons, James Junior and Samuel, partners in the company, and they took it over following his death in 1870, opening a new factory in Chandos Street. Samuel died in a hunting accident in 1884, and James Junior took sole charge of the company. The embrocation was made from eggs, turpentine and vinegar. There were two products - 'Universal Embrocation' for humans, and 'Royal Embrocation' for animals - but there was supposedly no difference between the two. From "Illustrated London News", 1890.

Crédit

Photo12/Heritage Images/The Print Collector

Notre référence

HRM25A57_231

Model release

NA

Property release

NA

Licence

Droits gérés

Format disponible

61,1Mo (6,9Mo) / 47,4cm x 32,3cm / 5594 x 3818 (300dpi)

Mots clés

animal people male sport sports man men medicine animals horses horse riding rider jockey jockeys arts industry body bodies spectators science art guy spectator British design winning galloping industrial advertisement advertising race century advert winner Britain races first racing newspapers press muscles print sportsmen sportsman horse racing company concept muscle B&W lotion horse race cartoon ad ointment finishing line engraved engraving horsewoman racehorse 19th century graphic design black & white black and white B W classified mail order nineteenth century racehorses small ads The Print Collector Elliman's Universal Embrocation Illustrated London News wood engraving Ellimans ILN horse-race horse-racing race horse newspaper John Sturgess winning post Hunt Cup 19th-century race horses The Illustrated London News embrocation liniment small ad Elliman Sons & Co William Stanfield Sturgess Sturgess William Stanfield John Sturgess