Sujet

Billboard on U.S. Highway 99 in California, 1937. Creator: Dorothea Lange.

Légende

Billboard on U.S. Highway 99 in California. National advertising campaign sponsored by National Association of Manufacturers. [White family and pet on a car journey during the Great Depression, a period of high unemployment: 'World's Highest Standard of Living - There's no way like the American Way. The use of this panel donated by Foster and Kleiser Company'].

Date

1937

Crédit

Photo12/Heritage Images/Heritage Art

Notre référence

HRM22A49_206

Model release

NA

Property release

NA

Licence

Droits gérés

Format disponible

29,5Mo (1,1Mo) / 31,6cm x 23,4cm / 3735 x 2761 (300dpi)

Mots clés

driving transport transportation wealth California Caucasian library car cars automobile happiness happy economics billboard country sign white lifestyle migration migrating design photography advertisement advertising wealthy text location century affluence advert middle class thirties concept depression negative poster recession B&W hoarding lettering ad Library of Congress middle-class motorist road Transport United States of America Motor Car graphic design black & white black and white B W 1930s 20th century Great Depression propaganda American America USA social class TGN photograph united states Congressional Library Heritage Art Dorothea Lange Lange Dorothea Taylor Dorothea Lange Dorothea Lange Taylor Russell Lee Lee Russell Farm Security Administration FSA Office of War Information OWI United States Office of War Information Dorothea Margaretta Nutzhorn Nutzhorn Dorothea Margaretta nitrate negative standard of living