Title
The "Spirit of Anzac" Calls You
Caption
New Zealand WWII recruiting poster for the Second N.Z. Expeditionary Force. The "Spirit of Anzac" Calls You - Enlist Now for overseas service. Apply at nearest Defence office. This poster was one of the first two voluntary recruitment posters to be commissioned by the New Zealand Army Department at the beginning of the Second World War. It was critical for the government to stimulate enthusiasm for voluntary enlistment, partly in the hope of avoiding conscription. The imagery in this poster relies on the viewer's memory of the First World War when the legend of the ANZAC soldier was born. The larger-than-life ghostly figure of a First World War soldier with his lemon squeezer hat could be a father looking down on his son, the next generation, to inspire continuity in honor and commitment. The emotive 'spirit of Anzac' is called upon to persuade the viewer to enlist - not the government. Whitcombe & Tombs Limited; printing firm; Late 1939 / Early 1940; Wellington, New Zealand Army .
New Zealand
Date
1939
Credit line
Photo12/Universal Images Group/Buyenlarge
Reference
UMG20B31_186
Model release
No
Property release
No
License type
Rights managed
Available size
48,7Mb (2,2Mb) / 11,1in x 17,0in / 3336 x 5100 (300dpi)