Title
Promotional card Au Bon Marché in Paris
Caption
Promotional card for the Department store, Au Bon Marché in Paris, advertising 'La visite du Major".
Chromolithography. 1899
Info+
The Bon Marché Department stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77), who, after 1852 and with his wife, Marguerite (1826-87) revolutionised shopping and retailing in France; they developed the first department store ('Grand Magasin') in Paris, by 1877 the largest in the world with 1788 employees; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues , mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops;
Date
19th century
Credit line
Photo12/Collection Jaime Abecasis
Reference
LKO17A00_033
Model release
No
License type
Rights managed
Available size
27,6Mb (3,8Mb) / 12,8in x 8,4in / 3850 x 2510 (300dpi)