Title

Billboard on U.S. Highway 99 in California, 1937. Creator: Dorothea Lange.

Caption

Billboard on U.S. Highway 99 in California. National advertising campaign sponsored by the National Association of Manufacturers. [White family - father returning from work during the Great Depression, a period of high unemployment: 'World's Highest Wages - There's no way like the American Way'].

Date

1937

Credit line

Photo12/Heritage Images/Heritage Art

Reference

HRM22A49_208

Model release

NA

Property release

NA

License type

Rights managed

Available size

177,5Mb (6,2Mb) / 29,9in x 23,1in / 8968 x 6919 (300dpi)

Keywords

California road Caucasian library employment family economics billboard country sign white lifestyle migration migrating design photography advertisement advertising text location century advert thirties roadside concept depression negative recession B&W hoarding lettering ad Library of Congress gender United States of America graphic design black & white black and white B W 1930s wages 20th century Great Depression propaganda American America USA TGN photograph united states wayside Congressional Library Heritage Art Dorothea Lange Lange Dorothea Taylor Dorothea Lange Dorothea Lange Taylor Russell Lee Lee Russell gender role Farm Security Administration FSA Office of War Information OWI United States Office of War Information Dorothea Margaretta Nutzhorn Nutzhorn Dorothea Margaretta nitrate negative standard of living