Title

Billboard on U.S. Highway 99 in California, 1937. Creator: Dorothea Lange.

Caption

Billboard on U.S. Highway 99 in California. National advertising campaign sponsored by National Association of Manufacturers. [White family enjoying a picnic during the Great Depression, a period of high unemployment: 'World's Shortest Working Hours - There's no way like the American Way. The use of this panel donated by Foster and Kleiser Company'].

Date

1937

Credit line

Photo12/Heritage Images/Heritage Art

Reference

HRM22A49_205

Model release

NA

Property release

NA

License type

Rights managed

Available size

177,8Mb (5,0Mb) / 29,9in x 23,1in / 8977 x 6921 (300dpi)

Keywords

exterior outdoors leisure California building Caucasian library employment hardware family shopping shop shops economics billboard country sign white migration migrating design photography advertisement advertising text location century advert picnic thirties concept depression negative recession B&W hoarding lettering ad Library of Congress United States of America graphic design black & white black and white B W 1930s 20th century Great Depression propaganda American America USA hardware shop social class TGN working conditions outside photograph united states Congressional Library Heritage Art Dorothea Lange Lange Dorothea Taylor Dorothea Lange Dorothea Lange Taylor Russell Lee Lee Russell junk shop Farm Security Administration FSA Office of War Information OWI United States Office of War Information Dorothea Margaretta Nutzhorn Nutzhorn Dorothea Margaretta nitrate negative